How to Test Pay Per Click (PPC) Ad Copy
The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.
The general and whole paid search performance has a lot of elements affecting it. And a member of these various elements is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.
What to Test and How to Test:
A lot of elements can be used when conducting a test in your Ad copy. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. The focus of this article will be the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. For example, think that you are selling home electronics and try these following scenarios:
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.
Number 2 Title Test: Home Electronics:
In your title, go ahead and try adding terms or words that are highly searched and highly profitable. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.
More reading: http://test2.cc