Category: Arts & Entertainment

Practical and Helpful Tips: Tests

Arts & Entertainment

How to Test Pay Per Click (PPC) Ad Copy

The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.

The general and whole paid search performance has a lot of elements affecting it. And a member of these various elements is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.

What to Test and How to Test:

A lot of elements can be used when conducting a test in your Ad copy. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. The focus of this article will be the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. For example, think that you are selling home electronics and try these following scenarios:

Test1: KeyWord Home Electronics:

To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.

Number 2 Title Test: Home Electronics:

In your title, go ahead and try adding terms or words that are highly searched and highly profitable. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.

More reading: http://test2.cc

Spanish Version of DriveK Vehicle Configuration Platform Sees Major 3.0 Update

Arts & Entertainment

FOR IMMEDIATE RELEASE

MADRID — DriveK Spain, the Spanish arm of Europe’s first full-featured online vehicle configuration platform, has launched a new version 3.0 of the service at Version 3.0 of DriveK includes a host of advanced new features, design improvements, and even greater accessibility, making it by far the fastest and easiest way to configure and compare cars for buyers in Spain. With a full range of 43 automotive brands in the DriveK system, users can quickly search by a number of traits like cost and body type, configure and price optional features, compare up to four vehicles at once, and solicit quotes from hundreds of dealers.

“Just in time for 2016, we are proud to announce the launch of version 3.0 of the DriveK platform,” DriveK Spain representative Fabrizio Magni said, “With DriveK being the only service of its kind in all of Europe, this major new update puts it even more clearly ahead. Returning DriveK users will find a host of new features and improvements, many of them requested by our fans, while first-time visitors will discover a powerful service that is even easier to use than before. We encourage anyone shopping for a car in Spain to stop by www.drivek.es to see what we have to offer.”

Although annual sales in Spain of passenger vehicles are down somewhat from the records set in 2005 and thereabouts, the country remains one of the world’s most significant markets, with nearly a million new vehicles finding their way to buyers in 2015. At least 43 different manufacturers of cars and light trucks offer their wares to consumers in Spain, competing fiercely in an environment where shoppers have learned that they are in the driver’s seat.

While that wealth of choice means those shopping for a new car will be faced with plenty of appealing options, it can also be difficult to navigate. DriveK was founded to provide a new, more powerful way of understanding at a glance the best options for particular buyers, using cutting-edge web technology to deliver a service that came onto the scene as the only European one of its kind.

Since the launch of the service, DriveK users have come to count on being able to easily learn about and configure cars produced by manufacturers ranging from Abarth to Volvo. With an emphasis on simplicity, the service allows users to quickly search through hundreds of different automotive models, filtering them as desired. As one or more particular cars of interest are identified, DriveK users can then look into the available options, thereafter comparing up to four vehicles in an in-depth way that illuminates the strengths and weaknesses of each.

The just-launched new 3.0 version of DriveK makes this industry-leading experience even more satisfying and easier to make use of. Deployed at drivek.es in time to guide users through 2016, the brand-new version of DriveK includes a wide range of improvements and new features that will make the unique service still more rewarding to use.

About DriveK:
Giving users straightforward, at-a-glance information about all the vehicles available from 43 different automobile manufacturers, DriveK is the first European online vehicle configuration service. DriveK Spain users can browse and filter through hundreds of different vehicles, price options for each, compare up to four different models, and get price quotes from over 200 dealers.

Media Contact:
Fabrizio Magni
Madrid, Spain, 28224
Telephone: 800-454-8991
Email: info@drivek.es
Website:

Source: http://markets.financialcontent.com/mng-ba.contracostatimes/news/read/31389270/

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